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Fundamentals of Marketing Management

Explore the marketing mix, customer behaviour, market segmentation and how to identify a target market and position your brand.
Industry relevant
Fully online
Self-paced learning
Fundamentals of Marketing Management


Pay as little as R499* / monthly

Choose to pay for your course in fixed interest-free instalments or upfront in a once-off payment. Safe and secure flexibility tailored to suit any pocket.


This Marketing Management Short Course takes a holistic view of the fundamental principles and practices in the field. You will explore what marketing is and entire the marketing mix (i.e. product, price, promotion, place) including customer behaviour, market segmentation, identifying a target market and how to position a brand.

Each concept is unpacked with examples and case studies ensuring you walk away with applicable knowledge and practical skills.

Course summary

Duration: 6 months
Mode: Online Only
Pace: Recommended 4-8h/week
Assessments: Graded
Study Plan:  Included
Course Type: Self-paced

This course includes:

Interactive content and on-demand video
Downloadable resources
Digital Certificate
FREE additional courses